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House Searching is Revolutionized by Virtual Reality


“Artificial intelligence would be the ultimate version of Google. The ultimate search engine that would understand everything on the web. It would understand exactly what you wanted, and it would give you the right thing. We’re nowhere near doing that now. However, we can get incrementally closer to that, and that is basically what we work on.” —Larry Pa

Real Estate:

Digital Trends: Virtual Reality Technology helping Real Estate Agents sell homes.

  • 47% of millennials made an offer sight unseen on a home in 2017.

  • Coldwell Banker called 3,000 adults, and 84% wanted to see a virtual tour of the house before seeing it in person.

  • Virtual Reality and video tours of properties are becoming expected.

  • ReMax is starting to promote open houses on Facebook LIVE and the use of others platforms.

“AR cloud technologies enable us to digitally stage a property for many different types of buyers. For example, the visual narrative told to a young couple with a newborn could have 3D assets of a crib and toys spread around in the baby’s room. The pantry could be stocked with digital assets of baby formula and the yard could have a swing set and playground. However, the narrative told to a young bachelor could focus more on entertainment: the den can be digitally staged with a big screen TV and gaming systems, and the yard staged with a top end grill and cases of beer. Due to new AR persistence capabilities, these digital assets can be placed once and then remain in spot for realtors to easily load when giving tours to different types of buyers.”

How Virtual Reality will affect the Real Estate Industry

Virtual reality and 3D Modeling is here for real estate, and the millennials are using it more than ever to purchase homes. Using companies like Matterport to make a digital version of the house is becoming a most for real estate agents wanting to compete in today’s digital world. They also are using social media sites like Facebook, Instagram and Youtube to broadcast LIVE versions of the Open House and attract buyers who may not be up for coming to tour the properties.

Source: This article is part of the report published by Brian Coester at his personal blog Briancoester.com. You can meet Brian Coester entrepreneur and CEO of CoesterVMS by visiting his blog or by visiting CoesterVMS head office.

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